Can Good Customer Service Give Your Restaurant a Competitive Edge?
We live in an age where everything is available at any price suitable for any budget. So you can get the same meal that costs a fortune at one restaurant and at a fraction of the price at another. Price is usually the main factor when it comes to competition, followed by the flavour and presentation of a meal. These factors are what every restaurant owner considers when managing their restaurant. Customer service is a side order and not usually the main factor. But can customer service be the main factor in giving your restaurant the competitive edge?
For many people if the customer service is bad, they will not return to that particular restaurant again. They will rather find another place to eat and avoid the bad service altogether. Noting that type of behaviour in customers, it could be used as a main factor in making your restaurant more competitive. Consequently, customer service would come first, followed by either price or food flavour and presentation. In other words, the prices of your dishes would not have to be the cheapest in your area as long as your customer service is better than anyone else’s.
Train your waiters in the way of good customer service. Encourage them to greet and smile every customer. They must treat every customer like they are special. People want to know that they are special and want to be treated well. The thought behind this is that a customer may have had a very bad day and being welcomed by a friendly waiter who is interested in making their dining experience as comfortable and delightful as possible, will instil a sense of calm and joy. Or a customer may not have someone in their life that makes them feel special at home so if your restaurant can make people feel great about themselves and their experience, they will return for more.
Give customers a special treat for visiting your restaurant. This could be anything small like sweets. Or you could treat them with a free basket of mini rolls. A complimentary mini cup cake is also a wonderful treat. Customers will appreciate these gestures and associate your restaurant with a positive experience. Naturally, whenever someone enjoys a positive experience they tell their friends. This creates a ripple effect where more people come to visit your restaurant.
Use the best catering equipment such as the best silverware and crockery. People know quality when they see it and this will make them feel special. The idea is that the special silverware is usually only used for special occasions in their own homes so being treated with quality silverware at a restaurant can go a long way for your reputation.